How to create a successful website
The things you have to do to make your website successful!
It’s a huge topic. I’ve tried to reduce it to down to the fundamentals with this post.
I hope it is of some use to you.
Recipe for Website Success
Cooking time: indeterminable
- 1 website hosting account
- 1 website (with clean design)
- 1 keyword rich domain name
- Generous portion of well-written content with spelling and grammatical errors trimmed off. 1900 words for pages at least 300 words for any new posts
- Professional looking, relevant images, at least one for each page/post/article. (ABSOLUTELY NO SELFIES).
- A pinch of video content, with a 200 word description
- A table spoon of optimisation know how
- A clear strategy regarding content, quality not quantity. This is fine dining after all!
- A clear strategy for promoting your content
- Large amount of kitchen paper to wipe away your sweat and tears!!!
Website Success Cooking Instructions
Take one website.
Make sure that all the pages have correctly written titles, descriptions and headings.
Check this with Screaming Frog
Marinade with well written, relevant and informative high quality content.
Use some keyword rich menu items. (Google only reads first link to a page and that is usually the menu!)
Sprinkle your content with internal links but don’t over do it.
Add an external link to authoritative sites from pages and post. i.e Wikipedia or .edu sites, defining subject matter. Outgoing Links
Place your photographs/images, adding ALT text, title text and decorate with image size attributes. So that you content doesn’t jump around whilst images load! (Usability)
Add a Skip to Content Link before the menu so Screen Readers don’t have to tab through all menu items!
Place your “Call to Action” above the fold so it is easy to find.
Add some site maps, HTML for visitors, XML for search engines.
Ensure that your site responds (is responsive) to different screen sizes. Check site out on as many mobile devices, tablets and laptops as you come across.
Season your website with a good pinch of optimisation for:
Quality (broken links, server errors)
Accessibility (access to all regardless of physical ability)
Compatibility issues (usable on all platforms and devices)
Privacy (US CAN-SPAM Act 2003 and/or EU Privacy Regulations 2003)
Search Engine Standards (Google, Bing and Yahoo guidelines. Best Search Practices)
Code Validation Errors (W3.org HTML and CSS validation)
Usability (user experience)
Test 10 pages for these factors here(click link and enter your website address into the input box on the right hand side)
Many sites rank well without these – but a good habit to get into and a good introduction to these types of issues. There is a beleif that these factors will become far more relevant for gaining website success in the future.
If additional media, such as video, flash files or infographics, is to your taste add a transcript so that the search engines can get a flavour of them as well.
Whist online, take out of the refrigerator your previously prepared strategy for driving traffic to your site.
This could be gathering email addresses for newsletter distribution or article writing.
The best strategy is to market your content, content marketing, to your peers in your sector to get links back to your site. Building your authority and trust.
Now roast gently!
Remember if the content was not good going in it won’t be better coming out. Nothing but the best will do! Set for gas mark “remarkable”.
Let everyone know what you are cooking up via social media, email marketing and even good old fashioned business cards at networking events.
Whilst your site is online keep checking Google analytics and Webmaster Tools at regular intervals and for the more sophisticated palate. Re-submit your XML site whenever you add anything to your site.
Keep returning to old posts and add to and improve them, adding more information adding better images if required. Then promote again at an appropriate time.
Keep tasting your site by checking all the pages and its functionality.
Get to know it inside out.
TIP. Remember for website success:
You are not promoting your business you are promoting your content.
So that has to be as unique, as original and as interesting as possible otherwise no one will share it.
That’s what will set you apart from your competition.
Once all that has been done, pour yourself a drink in anticipation of the arrival of your guests.
Here’s to your website success!